Lead Generation Letter to Medical Imaging Centers

How you can offset falling reimbursements
using smart strategies that reduce costs,
increase revenue and produce a stable cash flow

Dear [name}

       As insurance providers continually chip away at reimbursements, imaging centers are feeling the pinch. Many wonder how they will meet payroll next week...or pay for maintenance on their expensive equipment...or even where next month's rent will come from. Often the daily routine of taking care of patients leaves little time to sit down and think about how to turn the situation around. That's where I come in...

       My name is [name]. As a consultant who worked for over 5 years with doctors and almost 5 years with imaging centers, I have gained insights into what physicians need and expect from the centers, as well as the challenges facing the centers. I am writing to you because I am confident I can help you plan and implement a business and marketing strategy that will offset falling reimbursements.

       I would like to offer you a no-fee, no-obligation 30-minute consultation (in person or by phone) to talk about how to increase revenue and cash flow. I will share strategies with you to get you highly focused on building your business in 2007. Even if you are not ready to act, you will see what is possible: I promise you will gain eye-opening ideas and useful information.

                                            153% increase in revenues

 A few years ago, I assisted an imaging center that was losing money - within a year their revenues had increased by 153%. That is what is possible. If you are frustrated because providers seem to be squeezing every last penny from your pocket, I can help you too.

       With further cuts likely in 2008, it will only get tougher to make a decent profit in managed care. NOW is the time to start building momentum, to review what's working (or not) and make it work better.

       Imagine what it will be like when you:

       - Cut costs radically without compromising the quality of 
         care for your patients.
       - Improve revenue dramatically with streamlined systems
         and smart marketing.

       You can achieve this with a well thought out plan, based on a thorough review of your business operations and current marketing, and designed to get results. It will help you to:

       -  Increase the number of daily scans, so you have 
          all the business you need and your bills are paid easily.
       -  Put referral systems in place to bring in a steady flow
          of business with little extra effort.
       -  Have doctors clamoring to refer to you because of positive
          feedback from their patients.
       -  Develop contented employees who stay with you, reducing
          turnover and training costs.
       -  Teach your staff how to get more done in less time, thus
          saving time and money.
       -  Reduce the number of open slots so that your equipment
          is used efficiently.
       -  Improve relationships between physicians, marketing staff
          and radiologists.
       -  Take advantage of ALL opportunties to increase revenue.

       This is not a time for theoretical advice or a 100-point plan that leaves you scratching your head about how to use it. This is the time for practical solutions that you can put to use immediately and that bring fast results. My MBA education taught me underlying business and marketing principles that never change. I combine that knowledge with almost 10 years in the field to quickly diagnose problems and devise a plan that turns principles into action and puts money in your bank account.

      My straightforward 25-point Practice Improvement Plan addresses the 7 main areas of your business that need to function well for success. It provides a road-map that you can start following immediately.

      As you apply this road-map to your business, you will learn those principles - principles you can apply year after year for continued success. You will rapidly rise to higher levels of efficiency that will vastly expand your financial picture. That is the value of having a personal mentor who has been in the trenches and knows from experience what works.

                                Practical strategies make the difference

       About that imaging center I mentioned earlier. What made the difference? Practical strategies. A usable plan. Professional assistance in putting the plan into daily action.

       Will my program work for you? You will never know unless you reply and take advantage of this offer. Be a person of action...fill out the enclosed prepaid postcard to request your no-fee, no-obligation consultation, a free report on "The 7 Biggest Mistakes Most Imaging Centers Make That Reduce Their Cash Flow" or both!  Check one or both of the boxes and pop the card in the mail today. No postage required.

Sincerely,

[name]

Business Consultant

P.S. Time is running out. You have only 6 months before reimbursements fall even further. Take action NOW to make sure YOUR business stays successful. Please return the enclosed card today to claim your no-fee consultation and your free report.