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Thursday, November 30 2017

Getting stuck in your business is frustrating. You've probably experienced those days when you can't seem to get things done, or you waste time doing 'busy work' or you wonder why clients aren't choosing you and maybe you should give it all up and get a job with a paycheck at the end of the month. Once in a while, it can be OK but what if it becomes a recurring pattern?

In my experience, the stuckness can come from a variety of factors:

  • No vision. Not knowing the deep purpose of the business and where you'd like to go with it.

SOLUTION: Needs clarity and a sense of purpose.

  • Missing basic knowledge of marketing.

SOLUTION: needs education.

  • No plan so you're rattling around doing random tasks that aren't cohesive.

SOLUTION: needs a defined strategy, broken down into goals and action steps.

But in the course of fixing these problems, people often crash into what I believe is the biggest obstacle:

  • Mindset issues. You can't separate you, the person, and your inner blocks, from your business. As a famous meditation teacher once said: "Wherever you go, there you are." You take yourself with you no matter where you go or what you do.

SOLUTION: uncover your deep truth. Then deal with the issues that come up to stop you living that truth.

I've recently added the mindset element as a new component in my work with clients. I pull on over 30 years of personal and spiritual development as well as a master's degree in Spiritual Psychology.

If you'd like to find out more, here's the link to a free teleclass training I'm offering on Thursday, November 30th: here's a good place to start:

Copyright 2017 Maggie Dennison

Posted by: AT 02:45 pm   |  Permalink   |  Email
Thursday, November 30 2017

Last month I promoted a special offer for a website review. I sent two emails within a week of each other and each time a number of people unsubscribed.

It may seem odd, but I've learned that it's a good thing when this happens as long as subscribers are not leaving in droves.

Why?

  1. If someone unsubscribes when you promote something to them, they're probably only interested in what they can get for free.
     
  2. They're doing you a favor by saying: "It's not a fit." They're helping you keep your list focused on those who want your expertise and are interested in what you offer.
     
  3. They improve the quality of your list. The more unengaged subscribers opt out, the more engaged ones are left.
     
  4. Many email systems allow people to give you feedback on why they left. It's an opportunity to find out what people don't like so you can improve your emails based on feedback.

In the business world, there are always opportunities to feel rejected but often it's a matter of how you interpret it. Maybe all it requires is a shift in mindset so you can see the benefits to you and you're not thrown for a loop.

Copyright 2017 Maggie Dennison

Posted by: Maggie AT 03:30 am   |  Permalink   |  0 Comments  |  Email
Wednesday, November 29 2017

For conscious entrepreneurs, I know how important it is to feel that your business is aligned with who you really are. It's critical to feel that you're doing business from your heart and from that place of deep connection to yourself.

But WHO ARE YOU really? Deep down inside, beyond your passion,what makes you the person you are? And how do you recognize those parts of you and bring them alive in your life and business?

Here's what I notice with a lot of people I know, friends and colleagues as well as clients. They're often hiding out, holding back, not shining in the way they could.

Holistic and center stage don't always go together well. Many conscious entrepreneurs don't want to own who they are and be the spotlight in their lives. And because they're not bringing their whole selves to the business, their marketing may be keeping them off stage.

For most of us, no one has ever given us permission to fully be who we really are. Could it be that you're not in touch with those deep parts of yourself that can add a spark to your presence?

For help in uncovering those hidden areas, go here to contact me for an initial conversation.

Posted by: Maggie AT 10:00 am   |  Permalink   |  0 Comments  |  Email
Monday, November 20 2017

I keep a file on my computer called: "Ideas for newsletter and blog". When an idea pops up randomly, I put it in there so it doesn't get lost. It doesn't have to be well-formed or thought out. I can flesh it out later if it turns out to be useful or relevant. If I'm not at my computer when that inspiration falls on me, I use the Notes or Voice Memos functions on my iPhone to capture it.

Other ideas can come from:

  • My work with clients: a situation someone is dealing with, a comment someone makes that sparks discussion.
  • My own experiences with networking, speaking and marketing my business.
  • An item in a book, article, blog post or newsletter.
  • My own observations as I go about my daily life and business activities.
  • What I learn from observing my own behavior and the difference those insights can make in my life and business.
  • Random ideas the pop into my head while walking or driving.
  • Random ideas that wake me up in the middle of the night.

Look around your daily life and you'll find there's no shortage of sources. I suggest making a list so you have some places to start when that next post is due. Then put your own spin on the information so that it feels personal.

If you'd like help brainstorming ideas for your content, contact me for an initial conversation.

Copyright 2017 Maggie Dennison

Posted by: Maggie AT 11:36 am   |  Permalink   |  0 Comments  |  Email
Wednesday, November 08 2017

When someone's behavior upsets you and you point a finger at them, three fingers are pointing back at you. Try it and see!

Sometimes it helps to try to understand why they said or did what they said or did. However a lot of that information will be based on assumptions, which may be right or wrong.For me, once I get past that surface level, it's helpful to take a look at my own reaction.

What upset me so much about the other person's behavior? With that information, I can go a level deeper and ask myself:

- Do I behave that way too?

- Would I like to be that way but I'm not?

Try it and see what insights you get into your own behavior. Your business and personal relationships will improve dramatically when you use those moments of irritation to reflect on yourself and how you might be showing up to others.

In running a business, we're told to build relationships. The more you can recognize your own behavior and what triggers you, the less reactive you become, and the more able to build supportive relationships founded on respect, no matter what's coming at you from the outside.

As part of my coaching business, I offer a detailed process to help my clients work through these kinds of situations. If you struggle with being reactive and you'd like to resolve the issue on a deep level so you can move past it, email me at Maggie@MyMarketingMessage.com and let's talk.

Posted by: AT 02:30 pm   |  Permalink   |  0 Comments  |  Email
 

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Maggie Dennison, M.A

My Marketing Message
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Independent Professionals and Small Businesses

 

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