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Monday, June 30 2014

What business owner would say 'no' to that question? Often it's the primary goal of most business people.

Being number one implies things like "I want to beat my competition" or "I want to be the best." It means comparing yourself to others, figuring out how to be better than everyone else, maybe even trying to copy your competition if you see them doing something really successful.

But all this is based on factors outside your business and has nothing to do with your clients. You gear your marketing to what others are doing, or not doing. The result is that in the end everyone can look the same and you risk becoming a commodity, one of the crowd, rather than a trusted adviser, or someone that your audience feels is interested in them.

What if instead you focused on standing out? On getting to know YOUR marketplace and what they would beat your doors down for. On defining what makes YOU different. On exploring the personality of YOUR business, that attracts YOUR ideal clients to you. With these elements in place, you can create a distinct brand identity for your business that makes you irresistible to your ideal clients because they feel that you understand them and that they're important to you.

And everything you say and do will be consistent because it's always based on the same foundation. You'll know your business and ideal clients well enough to not be swayed by the next clever tactic that shows up or the next guru who promises you wild riches quickly.

This doesn't have to be a mystery. It's not about being perfect. And it's not about ignoring your competition. It's simply a matter of shifting your mindset and approaching your business from a different angle.

Your ideal clients still have options. In fact they're overwhelmed with choices. Are you willing to make them feel that YOU are their best choice? That you are the one who relates best to them? Who understands them? And who they resonate with because your brand is exactly what they want?

It's all possible. And it's not difficult, IF you're willing to take the time to delve into your business and identify those elements that will create a stand-out image for you.

If you need help with this, talk to me about my coaching program "Why Should I Do Business With YOU?" It's available as an individual coaching program, as a group program, or as a home study course. Go here for more details http://www.MyMarketingMessage/program


 

Posted by: AT 05:07 pm   |  Permalink   |  0 Comments  |  Email
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Maggie Dennison, M.A

My Marketing Message
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