Last month I promoted a special offer for a website review. I sent two emails within a week of each other and each time a number of people unsubscribed.
It may seem odd, but I've learned that it's a good thing when this happens as long as subscribers are not leaving in droves.
- If someone unsubscribes when you promote something to them, they're probably only interested in what they can get for free.
- They're doing you a favor by saying: "It's not a fit." They're helping you keep your list focused on those who want your expertise and are interested in what you offer.
- They improve the quality of your list. The more unengaged subscribers opt out, the more engaged ones are left.
- Many email systems allow people to give you feedback on why they left. It's an opportunity to find out what people don't like so you can improve your emails based on feedback.
In the business world, there are always opportunities to feel rejected but often it's a matter of how you interpret it. Maybe all it requires is a shift in mindset so you can see the benefits to you and you're not thrown for a loop.
Copyright 2017 Maggie Dennison