Sometimes you have to start off slowly so that you can gain momentum later.
When it comes to creating the message you want to communicate to your audience, it's easy and tempting to simply start dumping words on the page, and hope that they'll come out perfectly first time.
But creating a clear message involves several steps.
Here are some examples of the most basic information you need to explore before you put those words on the page.
- Who are you writing to?
- What do they want most?
- Why do they want it so badly?
- What's stopping them from getting it?
- Why should they choose you rather than someone else who offers the same service?
- What objections or concerns do they have that might stop them from purchasing your service?
Creating your message is like building a house. Watching workmen dig a foundation is not exciting or inspiring. It's a grind. But when the foundation is down and the walls start going up, that's when you see it all start to take shape. And THEN you can get excited about it. However without that solid foundation the walls will not be stable.
The solid foundation for your message lies in the answers to the questions above.
When you move too quickly at the beginning, and jump over steps in the process, the result will be disappointing. We live in a 'hurry' culture, where being fast is praised as a virtue.
But sometimes it's not.
Need help defining those components of your message so that it appeals to your audience? Contact me by email at Maggie@MyMarketingMessage.com or call me at 805 965 9173 and let's talk.
Copyright 2018 Maggie Dennison