For the last couple weeks I've been dealing with a horrible cold/flu and digestive issues that dramatically reduced how much time I could spend doing business work. It rarely happens that I'm laid low for so long. When I realized what was happening, my first reaction was panic. Who was going to do all the work and keep my business running and clients coming in?
Given the sorry state of my health and my glum feelings, it didn't take long for that attitude to fall away in favor of taking care of myself and sleeping a lot. I didn't have the energy for anything else.
I did consider the most important things that had to be handled. They boiled down to two items: taking care of current clients and responding to important emails/calls. I postponed many of my client calls and spent about an hour each day on communication. Nothing else.
And guess what? The world didn't end! My business kept rolling along. New clients contacted me and we got set up to get started.
How Can This Work?
Some of it came down to having systems in place that make business activities easier and more efficient. Some of it came from preparation and planting seeds that miraculously sprouted just when I didn't have the wherewithal to put extra energy into the business.
It's tempting to believe that if you're not taking care of business 24/7, something's wrong. There's not. In fact, that's unsustainable and, no matter how passionate you are about what you do, eventually you'll burn out. You don't have to be forced into inactivity as I was through sickness. You can make a conscious decision to take a break. You might discover that you come back more creative, more motivated, and more resilient for having done so.
Do you allow yourself to take a break? What do you do?
Or does the thought of downtime seem impossible to you? In that case, let's talk about how to implement this in your business. Contact me by email at Maggie@MyMarketingMessage.com or at 805 965 9173 and let's talk.
All good wishes,
Copyright 2018 Maggie Dennison