Whose words do you use in your marketing materials? It may not be as obvious as it sounds.

The deeper question here is: Do your ideal clients relate to the words you’re using? Is that the way they would talk? Because if the answer is no, you can lose their attention really quickly.

Knowing their language is one way of connecting with them. And to know their language, you must know them.

That’s why one of the questions on my Ideal Client Worksheet is “How would the client talk about their problem?”

You can get this information by listening carefully to them and then use their language when you speak or write. It makes it much easier to connect with them because the language will be familiar and they'll feel that you relate to them.

It’s an easy way to get them excited about what you and they won’t even know why it's happening!

For a conversation about your ideal client profile and its power to help you connect, go here to contact me.