One of the main keys to creating a message that resonates with your clients is the ability to connect with them.

Here are a couple of questions you can ask yourself:

• What do they want?

• Why do they want it badly?

• What's holding them back from buying?

These are three of the questions I ask when I take my clients through my Ideal Client Profile. There are a lot more, but these three will give you a foundation to start from.

Try it and see!

Let me know how it works for you. And if you'd like to do the full ideal client profile, so that your messages is REALLY customized, get in touch with me and we can chat about that.