How To Make Networking Work For You
Many people go to networking meetings and all they do is talk about themselves and their business. Then as soon as they’re exhausted the topic with one person, they move on to the next one.
It's not an effective way to make a positive first impression.
How can we shift how we look at marketing so that we communicate in a way that creates connections and starts to build relationships and it's a win/win for everyone?
How to Create a Marketing Message That Wins The Hearts and Minds of Your Ideal Clients
At its core marketing is about communication. If you don’t have a clear message, you can waste a lot of time using the tools of marketing (Facebook, speaking, networking, Twitter, newsletter etc) and not getting results because your message is too random to resonate with people.
Again and again, I see first-hand how people downplay the importance of the message in favor of the tools. What happens? They end up sabotaging themselves.
This topic is rarely addressed because many business owners are seduced by what everyone else is doing (these days that’s social media!) but without the foundation of clear communication that makes it work well.